Michael Mota, CEO of I Do Just Weddings, brings his specialized – and unsurpassed – experience and expertise as a wedding designer and videographer to an industry he has helped to redefine. As the founder and former owner of Eternity Productions, Michael revolutionized wedding videography by combining the eye and sensibilities of an artist with the technical skills of a world-class videographer and editor. His work is immediately recognizable both for its deep sensitivity to clients’ aesthetic sensibilities and core personalities, and for what has been called the “visual poetry” that is expressed through his work. Michael is an educator, videographer, entrepreneur, published author, and sales executive. He earned a B.A. in Education from Rhode Island College and an M.A. in Administration from Providence College. Further, he brings to I Do Just Weddings an extraordinary track record as an entrepreneur and business builder – accomplishments and skills that will be applied in the development of every wedding package. As Vice President of Business Development for Seven Swords Media, Michael was responsible for client management, new client acquisition, and the overall direction of the company’s development strategy. He proved to be a key player in growing Seven Swords Media, which he helped lead onto Inc. magazine’s “5000 Fastest Growing Companies” and “Fastest Growing Companies in Rhode Island” lists. At the same time he led the campaigns that landed The Smithsonian Institution, Benjamin Moore Paints, and other prestigious accounts. Over the two years of his Seven Swords tenure, Michael was chiefly responsible for increasing annual sales from $500 thousand to over $22 million. In ATOM Media Group, founder and CEO Michael Mota has created an advertising/marketing/public relations agency that is setting new creative and client service standards. Its team of writers, artists, designers, and technical wizards is sought after by an international clientele that demand and can afford the best. And the entire ATOM roster is part of the incredible I Do Just Weddings team. Michael Mota is dedicated to his local community and volunteers his time with several non-profit organizations. He sits on numerous boards and is an owner of doggiefood.com, a national company that sells and makes home deliveries of pet foods and enjoys more than $10 million in annual sales. He makes his home in Providence, Rhode Island.